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Cookie policy

Cookies Policy


This policy was last updated: 26th June 2019

This website ( uses cookies to track users’ interactions on the website and improve functionality as outlined below. You are advised to read this policy carefully. If you do not accept these terms, please do not use the website.

1. About us

Laidback Beds Limited (“Comfy Beds”) is registered in England and Wales under company registration number 10739856.

Where we manage personal data, we identify as a Data Controller and recognise and act on our obligations under data protection law applicable in the UK. We can be contacted by


Post: Comfy Beds, 7 Crown St, Brentwood, Essex CM14 4BA

The person responsible for data protection is Robert Dunham.

2. What are cookies?

Cookies are small files saved to the user’s computer hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server, to provide the user with a tailored experience when navigating the website. Session cookies may be used to validate your access to different parts of the website.

3. Pixel Tags

We also use pixel tags (also known as web beacons) which are small strings of html or JavaScript code that provide a method for delivering a graphic image on a web page. Pixel tags may be used to obtain information about the computer or device being used to view a particular web page such as the IP address of the computer or device to which the pixel tag is sent, the time it was sent, the computer or device’s operating system and browser type, and similar information.

4. Push Notifications

We may send push notifications or alerts to you including to any mobile device we have registered as an active account. You can deactivate these messages at any time by changing the notification settings on your device.

5. Disabling Cookies

If you are uncomfortable with the use of cookies, you can disable cookies on your device by changing the settings in the preferences or options menu in your browser. You can set your browser to reject or block cookies or to tell you when a website tries to put a cookie on your device. You can also delete any cookies that are already stored on your device. However, please be aware that if you do delete and block all cookies from our website, parts of the site my not fully function.

6. How we use cookies

The website uses cookies to help us identify and track visitors, their usage of the website, and their website access preferences. Cookies are a used to identify and distinguish you from other users on the website.

Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer or device. This complies with UK and EU legislation which requires that explicit consent is given by users before reading files are left, or applied, on a user’s computer or device.

7. Consent

If you accept the use of Cookies on this website, you consent to the processing of data about you by us and any third parties as identified above in accordance with this policy and our Privacy Policy. You have the right to withdraw your consent at any time by sending an email to

8. Type of Cookies

The types of Cookies we use are:

  • Strictly necessary cookies. These help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
  • Analytical/performance cookies. These help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
  • Functionality cookies. These are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
  • Targeting cookies. This information to make our site and the advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose.

Cookies can be placed for a user’s session and will disappear as soon as the browser software is closed or the computer is turned off, or cookies may be persistent and will remain on the device.

9. Cookies we use

Cookie Name Use Retention Period Logged-in Users Only?
wordpress_test_cookie Tests that the browser accepts cookies. Session No
wp-settings-{user_id} Used to persist a user’s wp-admin configuration. 1 Year Yes
Used to check whether the current visitor is a logged in user. 14 days if you select “Remember Me” when logging in. Otherwise, Session. Yes

10. Analytics

We use tracking software provided by Google Analytics and WooCommerce to monitor its visitors, and to better understand how they use the site. This software uses cookies to track visitors’ usage. The software will save a cookie to the user’s hard drive in order to track and monitor engagement and usage of the website. The cookie will not store, save or collect personal information.

Google’s Privacy Policy is available at Users may opt-out from having their data collected by disabling the tracking.

The Privacy Policy for WooCommerce is available at

11. Changes to this policy

We reserve the right to change this Cookies Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. You will be deemed to have accepted any changes to the terms of this Cookies Policy on your next visit of the website following the amendment.

12. Complaints

If you have any concerns about how we handle your data, you can contact the person responsible for data protection by email to

If you wish to raise formally raise a concern or complaint to the Information Commissioner’s Office (ICO) – the UK Regulator on data protection matters, you can call the helpdesk on 0303 123 1113, or see the options for reporting issues on

13. Further Information

Guidelines for the processing and handling of data is available from the Information Commissioner’s Office, the UK supervisory authority on data protection, see

Information is also available at