PLEASE READ THIS POLICY CAREFULLY. IF YOU DO NOT ACCEPT THESE TERMS, YOU ARE ADVISED NOT TO USE THE WEBSITE
1. Policy Acceptance
Comfy Beds may change this policy from time to time by updating this page. On each visit to the website you should refer to this page to ensure that you are aware of and accept any changes.
2. Policy Statement
Comfy Beds recognises the trust you place in us when you share personal data with us. We are committed to being open, honest and transparent with our use of personal data.
3. About us
Laidback Beds Limited is registered in England and Wales under company registration number 10739856. Our address for correspondence is Comfy Beds, 7 Crown St, Brentwood, Essex CM14 4BA.
Where we manage personal data, we identify as a Data Controller and recognise and act on our obligations under applicable data protection law.
For any issues relating to data protection the person responsible is Robert Dunham. For all data protection you should contact us by email to firstname.lastname@example.org
4. What personal data do we collect?
Personal data is any information relating to an identified or identifiable individual. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you when we engage with you. This may include:
- Identity Data – title, first name, last name, date of birth or similar identifiers. If you interact with us through social media, this may include your social media user name;
- Contact Data – billing address, delivery address, email address and telephone numbers;
- Financial Data – bank account and payment card details;
- Transaction Data – details about services you have purchased from us;
- Technical Data – includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website;
- Profile Data – your username and password, purchases or orders made by you, your interests, preferences, images and videos uploaded, qualifications and references, reviews;
- Geographical Data – information setting out your primary address to control the use of location services in most mobile devices and desktop settings;
- Usage Data – information about how you use our website and services;
- Marketing and Communications Data – includes your preferences in receiving marketing from us and our third parties and your communication preferences.
5. How do we collect personal data?
We use different methods to collect data from and about you, through:
Placing an order
Personal details provided when placing an order through the website are processed by us to enable us to provide our services, communicate with you and to fulfil any contractual obligation. Data is also held on the grounds of being legitimate to our business interests.
Subscription to our Newsletters
If you subscribe to our newsletters via the website, we will keep details of your name and email for this purpose on the lawful basis of your consent. You will be able to unsubscribe (or withdraw your consent) from receiving these by clicking on a link for that purpose at the bottom of our e-mail with the newsletter at any time. Newsletters are normally sent to registered subscribers once or twice per month.
Calls to us may be recorded and any data relating to the call may be retained by us. The data will be held on the basis of being for our legitimate business needs or in order to fulfil our contractual obligations if you are a client of ours.
Other direct interactions
You may give us your data by filling in forms or by corresponding with us face-to-face, by post, or through social media. This includes personal data you provide when you: sign up to receive our services; make enquiries or request information be sent to you; use our services; ask for information to be sent to you; engage with us on social media; enter a promotion or survey; contact us direct; or leave comments or reviews on our services.
We use social media to engage with users and link to our Facebook and Instagram pages. We do not keep any specific data that identifies you as an individual user but hold details of our followers on these platforms. You should refer to the Privacy Policies of these channels to understand how they treat your data in relation to linking to our site.
Visits to our website
When you visit our website, we do not attempt to identify you as an individual user, and we will not collect personal data about you unless you specifically provide this to us.
Special categories of data
We do not generally collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We do not market this website at those under 18 years old. Consistent with the GDPR we will never knowingly request personally identifiable information from anyone under the age of 16 years old.
We will take appropriate steps to delete any personal data of individuals less than 16 years of age that has been collected on our website upon learning of the existence of such data.
6. Information we get from other sources
From time to time, we may need to obtain information from third parties about you. This will only apply where it is necessary to provide our services and as permitted by law.
We may receive personal data relating to your identity and contact data from data partners; and data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites.
7. How we use your data
UK data protection law requires us to have a “legal basis” for processing personal data. The legal bases we rely on are:
- Performance of a contract we are about to enter into or have entered into with you;
- Compliance with a legal or regulatory obligation;
- Carrying out activities that are legitimate to our business interests;
- However, generally, we shall not rely on consent as a legal basis for processing your personal data other than where the law requires it. Where our legal basis is consent, you have the right to withdraw consent any time.
We may use the personal data we collect from you as outlined in this table:
|Use of personal data||Type of data||Legal basis|
|To process orders||
|Performance of a contract or to take steps to enter into a contract|
|To provide, manage and personalise our services to you, respond to communications||
Where necessary for the perform of our agreement or to take steps to enter into an agreement
It is in our legitimate interests to make sure that our customer accounts are well-managed, and to provide a high standard of service
|To process payments||
Performance of a contract
Necessary to comply with a legal obligation
|To administer and improve the website||
|It is in our legitimate interests to develop and improve our products and services, so that we can continue to provide products and services that our customers want to use, and to make sure we continue to be competitive|
|To send email notifications which have been specifically requested||
|It is in our legitimate interests to give you information about our products and services that you may be interested in|
|To send marketing communications, where expressly agreed eg newsletters;||
(i) Marketing and Communications
|In the case of electronic marketing we have your consent to do so.|
|To provide third parties with statistical information about our users||
|It is in our legitimate interests to better understand how our customers use our products and what changes we could make to improve them|
|To ask for a review||
|It is in our legitimate interests to better understand how our customers use our products and what changes we could make to improve them|
|To deal with enquiries and complaints made by or about you relating to the website||
|It is in our legitimate interests to make sure that our customer accounts are well-managed, so that our customers are provided with a high standard of service|
To recover debt and exercise other rights we have under any agreement with you, as well as to protect ourselves against harm to our rights and interests in property
Where necessary to perform a contract or to take steps to enter into an agreement with you
Where the law requires this
It is in our legitimate interests to ensure that we can recover debts owed to us, as well as making sure our assets are protected
Users contacting this website and/or its owners do so at their own discretion and provide any such personal data requested at their own risk. Your personal data is kept private and stored securely until a time it is no longer required or has no use.
Our legitimate interests
When we use our legitimate interests as the legal basis for processing your personal data, we will consider and balance any potential impact on you and your rights before we process your personal data. We will only then proceed where we believe our interests are not overridden by the impact on you. Our legitimate interests include the management of our business operations.
8. Sharing Information
We may use Data Processors who act on our instruction in relation to the management of your data and they must adhere to all data protection laws and regulations. We will ensure that any Data Processors used only operate on our written instructions and comply with their obligations under the GDPR. You will be informed of any other Data Controllers who have access to your data and who may determine processing activities separately to us, or as a Joint Data Controller.
We may carry out direct marketing by email, phone, text or post.
We will ask for your consent to receiving marketing communications (including newsletters) when you register on the website and you have the option not to give consent and to withdraw consent given at any time. You may withdraw your consent for us to contact you by email to email@example.com. We may continue to contact you for non-marketing purposes if there is another lawful basis to do so.
Non-personally identifiable information may be provided to other third parties for marketing, advertising or other uses.
Social media platforms
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are subject to our terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate and/or engage with them with due care and caution in regard to their own privacy and personal details. This website nor its owners will not ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.
Comfy Beds uses social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised that before using such social sharing buttons, that they do so at their own discretion, and should consider that the social media platform may track and save requests to share a web page, through the users’ social media platform account.
Payment for our services is processed online though the application of our payment providers, Stripe and PayPal. All data is safeguarded and handled in accordance with recognised industry standards. You can refer to their Privacy Policies at:
9. Data retention
We keep your personal data in accordance with our Data Retention Policy which reflects our needs to provide services to you as contracted and also as required to meet legal, statutory and regulatory obligations. The need to hold information is regularly reviewed and data will be disposed of when no longer required.
10. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such system and are required to keep the information confidential.
We take appropriate steps to ensure a safe processing of personal data, however, we cannot guarantee the security of data transmitted through our website or by email. Any transmission is at your own risk.
11. Data Storage
- In the case of US based entities, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield; or
- In the case of entities based in other countries outside the EEA, entering into European Commission approved standard contractual arrangements with them.
12. Rights of Data Subjects
Comfy Beds recognises a data subjects rights and will uphold these in accordance with data protection law. In relation to certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within one month from either (i) the date that we have confirmed your identity or (ii) where we do not need to do this because we already have this information, from the date we received your request.
Subject access requests
You have the right to ask for a copy of the information that we hold about you by email to firstname.lastname@example.org. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information. In limited circumstances a fee may apply.
Right to rectification
Data subjects have the right to request that personal data is amended or changed if it is inaccurate or incorrect. We act on any such request without delay.
Right to erasure
Data subjects have the right to ask us to delete personal data from our systems without giving any reason and at any time. We act on any such request without delay.
Right to restrict processing
Data subjects have the right to rectification or erasure of personal data in the following circumstances:
- Personal data is not accurate;
- The processing of data is unlawful;
- Data is required to exercise legal rights or defend legal claims;
- Data is unlawful, although there may be lawful grounds for processing, which override this right.
Right to data portability
Data subjects have the right to obtain and request the transfer of their data to different service providers.
Right to object
Data subjects have the right to object to the processing of personal data at any time based on their particular situation. This includes objecting to profiling unless it is in the ‘public interest’ or exercised lawfully by an official authority. We will only process data under lawful grounds.
Right not to be subject to decisions based on automated processing
We do not use any automated processing that results in any automated decision based on a data subject’s personal data.
Using your rights
If you wish to invoke any of these rights, you should contact the person responsible for data protection by email to email@example.com
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
In some circumstances your rights may be limited or conditional. We will let you know if this applies to any request we receive from you in relation to the aforementioned rights.
13. Data Breaches
We will report any unlawful breach of data as required by the GDPR within 72 hours of the breach occurring, if it is considered that there is an actual, or possibility, that data within our control including the control of our data processors, has been compromised. If the breach is classified as ‘high risk’ we will notify all data subjects concerned using an appropriate means of communication. We will report any relevant breaches to the ICO, see below.
15. Reporting complaints
If you want to raise a concern about the use of your data, you can contact us by email to firstname.lastname@example.org
Alternatively, you can formally raise a concern or complaint to the Information Commissioner’s Office (ICO) – the UK regulatory authority for data protection – directly on 0303 123 1113, or see the options for reporting issues on https://ico.org.uk/concerns/